Menu Covers

menu covers

Inside information to help you effectively market your restaurant

It isn’t at all difficult to imagine business owners from all industries and from all markets to agree that the most competitive, the most cutthroat, and the most difficult to succeed industry is the restaurant industry – and honestly, it isn’t even close.

There are competitors crashing in on you from all sides, looking for ways to steal your business – and your livelihood – and just as soon as you think you have come out on top of the local competition new competitors pop up in the cycle starts all over again.

This is why you have to be incredibly sappy, incredibly strategic, and incredibly focused on it comes time to build and grow your business. You need to use the inside information below to maximize your marketing opportunities – and hopefully the tips and tricks we include below help you do exactly that!

menu covers

Your menu covers are a great untapped resource

The menu covers that you have protecting your actual menus can be a fantastic place to market your business, giving you the opportunity to advertise specials, prominently display HD photographs of your food and drinks, or even to leave messages to your guests that sometimes from other prominent guests – to get them excited and enthused about the experience they are about to have. Do not let your menu covers remain “plain Jane”.

Take advantage of loyalty programs

Loyalty programs are one of the simplest and most straightforward ways to build and promote your restaurant, but it’s amazing how many businesses do not take advantage of what is essentially “free money”. You’ll want to modernize your loyalty program as much as possible – it’s best if you can tie it into a digital application that includes reviews and menu items from your restaurant – but you absolutely have to have one of these in place.

Master the realm of online and mobile marketing

According to restaurant industry reports, more and more customers are reporting that they discovered new restaurants with mobile searches, mobile targeted advertising, and online review platforms – which means you need to make sure that these elements are a huge part of your business. You want to divert resources to these platforms, you want to make sure that the bulk of your advertising spend is done through these online channels, and you need to make sure that you are maximizing all of this digital real estate space as much as possible to build and grow your business.

Restaurant Marketing through ‘Instagrammability’


Restaurant Marketing through ‘Instagrammability’

Instagram has taken the world by storm and is seeing users stop to snap objects and settings all over the place.  Across the world we are seeing people scour for anything remotely interesting to update their feed with. An exhibition in Taiwan has opened up called “Colour Gallery”. The gallery features 15 rooms with everyday settings, each with a different and unique hue. This is said to be an attempt to entice the heavy Instagram users of Taiwan to get snap happy and post pictures of each room.

Instagram has become a powerful marketing tool, perfect for showing your customers unique highlights of your restaurant that they may not have noticed, or maybe behind-the-scene shots that they wouldn’t know of unless shown. This exhibition proves that it is simple to design a concept that will get visitors taking pictures and sharing your company.

Instagrammable Branding

Incorporating interesting features in to your branding like Albert Cottage’s incredible printed menu covers created by Smart Hospitality Supplies: these covers have an unmistakably instagrammable intricate flower design all over, which is unlike anything that their customers have ever seen. Because of its unique design, their customers have taken to Instagram to share where they are with a picture of the unusually extravagant menu cover.

menu covers

The Budapest Cafe in Chengdu uses the same concept by creating quirky branding through their menus and printed extras by creating items that are open to interpretation and therefore, demand to be discussed. Because of these traits, which appear throughout the cafe, the venue is being shared all over the internet.

Instagrammable Food

Food Instagramming is nothing new, but it has brought itself into a whole new realm this year. Resource Magazine have released their ’12 most Instagrammable NYC Brunches’ list. This shows how powerful ‘Instagrammable food’ is as a marketing tool.

Edible charcoal saw a major boost last year being used in everything from pizza to smoothies to tooth paste. LA’s ‘ Little Damage Ice-cream Parlour caused a social media and press coverage frenzy when it revealed its black cone of ice cream.  Locals swarmed in to try the ice cream cone and share it on their own feed; whilst other restaurants, cafes and bars attempted to create the same hype with their own use of the black substance.


This has taught us that making food and design visually interesting isn’t just important for improving peoples first impressions of food and the establishment. Ensuring these elements are visually interesting makes them shareable, which opens your product and brand up for a huge amount of word-of-mouth marketing that is unachievable with other techniques. This makes you look contemporary, high quality and interesting at the same time.

So next time you are re-considering your interior design or new menu, consider what the Instagrammers might think – it may become the shining light of your business.

The Rising Trend of Millennial Pink in Interior Design

The Rising Trend of Millennial Pink in Interior Design

The upturn in the amount of restaurants and bars embracing the vibrant Millennial Pink colour within the hospitality industry has seen a surprisingly sharp increase. When it is being used, it isn’t just being used sparingly, it is taking over whole interior design concepts. Hospitality specialists, Smart Hospitality Supplies, have seen this uprising unfold, and with it, have seen their clients pushed to the forefront of the industry’s style.

Working with cocktail bar, Tonight Josephine, to create bespoke menu covers to fit within their incredibly modern interior design meant only one thing – Millennial Pink. Using a vinyl material to print the precise colour on to allows the colour to shine through in the low light interior that Tonight Josephine sports. The bar’s logo was then stamped on with a matte red foil to contrast the pink sheen background.

Tonight Josephine use these menus for their cocktail list. They sit on chrome legged, tall bar tables surrounded by leather seating and pink neon lights. The contrast of the powdery pink with a sharp black and white bar and flooring brings the whole concept together and creates a vibrancy that is rare to see done is such a classy way. It is truly a space in which cocktail enthusiasts will want to spend their whole night.

Taking this further is modern French restaurant, Sketch London, situated in the infamous Mayfair in London. Sketch have dressed up an entire room in millennial pink with dashes of white and gold. The room has received global attention since its creation by architect and designer, India Mahdavi. You can’t help but be taken in by the contrast of textures within the room. From soft, suede chairs and benches to the striking shapes of metal lamps and glasses silhouetted on the tables, the room creates a relaxed, yet incredibly contemporary feel.

Being at the cutting edge of design within the hospitality industry has opened unexpected doors for the restaurant. Recently they have set up a showcase on British artist, David Shrigley. This only adds to the intrigue for the diner. Sketch call this room “The Gallery” for a reason – because it is a piece of art which captures the imagination of each of their customers.

The Rising Trend of Millennial Pink in Interior Design

Working with this breathtaking colour is a shake up for any establishment. Your customers want to feel comfortable within your venue and will likely be more open to spend more when they feel relaxed. Such a picturesque design concept is likely to be a subject of topic for your customers which will allow for word-of-mouth to spread about your restaurant or bar.

With materials like white marble and gold gaining traction within interior design trends, it calls for a continuation of a colour that works perfectly with them. Millennial pink is sure to continue its success as it is a colour that is an ideal match with every up-and-coming trend within the hospitality industry. Incorporating a trend like this in your establishment early on will confirm your reputation as an on-the-pulse place to be and put your name in the mix with the likes of Tonight Josephine and Sketch London.

Menu holders

menu holder

When it comes to designing menus, there are a lot of differing philosophies as far as what is the best kind of menu to have. Some people are preferring to use things like fancy newspapers with expensive fonts and high-quality inks, but other kinds of menus are essentially just pieces of paper with laminated plastic on top of them. Depending on the kind of restaurant or establishment you’re setting up, that should dictate what sort of menus you’re using. Some people also debate whether or not they should use these kinds of materials because if they do so, the menus may not be able to survive the hazards of the daily restaurant life.

This is something to keep in mind, because if you’re not able to, you may be using menu holders when you don’t really need them. This is something that absolutely has to be kept in mind because as small of a detail as it may be, it’s still a part of a restaurant strategy, and even if it isn’t established from the onset, this is definitely something you should consider.

menu holder

So if you’re still unsure of the best strategy for designing menus and other sorts of accoutrements, here are a few concerns you should have (assuming you don’t have them already).

Know Your Territory

It’s important to know your business and the clientele that are coming into your shop. If you’re in a pizzeria, this means that you’re going to have customers coming in and out, and the primary majority of your customers are going to be people that are coming in just to take food out. This means that you’re not going to have a lot of people coming into sit down, and as a result, it also means that you’re not going to need a lot of menus. Rather than having a menu with a bunch of menu holders, all you’re going to need is a menu with two sides on a piece of paper with a laminated plastic cover. This will get the job done for the long term, and it ensures you’re not overly concerned with unnecessary additions. This will minimize costs and ensure that as time goes on, you’re only using what’s absolutely necessary. Now if you have a fancier business, like a five-star steakhouse, then you’re going to want menus with leather menu holders. This is very important and if you keep it in mind, you’ll improve your business by miles.