You should always choose quality menu covers for your restaurant, bar, pub, club or hotel.
Your menu covers should reflect the same essence that you are conveying through other branding exercises. You should not choose a menu cover that looks and feels too cheap, but you should not unnecessarily exceed your budget either. You need to impress your patrons, but the design of the cover must not be loud, distracting or out of place. There are many such realities you would have to deal with while choosing a menu cover. Here are some tips you must absolutely adhere to.
Go for a lighter colour if you don’t intend to use coloured text & images.
It is better to avoid images anyway, but some restaurants find it easier to promote their dishes if there are actual or representative images. Darker colours would require the text to be of a distinct shade that makes the words or the prints lucid and coherent. Try to choose a colour that will complement the setting of your place and also complement the text or the print on the menu.
Do not choose a material that cannot be washed or cleaned.
You should choose a fabric or leather that can be washed, that would be resistant to stains and will stand the test of time even after extensive daily use. Leather or fabric would need some kind of protection along the edges and particularly at the corners since those are the areas wherefrom the wear & tear begin. If you are opting for laminates, then these should also be stain resistant and they should have protected edges and corners. You don’t want to replace menu covers every few weeks or months.
Branding needs to be subtle.
Your menu covers should ideally have the name of your business, but it should not be too large a font. You could go for embedded text or some kind of engraving. Embossed names or texts look great on leather and some fabrics. This is not really an option if you are going for plastic. Even if you choose wood, you can always go for engraving your business name, perhaps the address too. You can also have a pleasant message for your patrons.
You may want to pay a designer for a unique menu cover. Buying a generic one may save you money, but it will do nothing special for your branding.