There was a time when every upscale place had expensive menu covers.
It would be leather, leatherette or some fine fabric. Reasonable places usually had inexpensive menu covers. They were mostly plastics or laminations. Such practices are no longer in vogue. The clichés have been rewritten. You will find upstart cafes with cool menu cover designs. Some places have wooden menu covers, some use leather, some opt for metal and some still go for plastic but in a rather interesting way. The usual laminates and the mundane leather are no longer the favourites. This brings us to a simple question if it is time for a quirky menu cover.
Dining, partying and clubbing, including fine dining or elite nightclubs, have undergone substantial transformations in recent years. People have learned to not make themselves too seriously. One does not have to endorse irreverence, unpleasant or unacceptable eccentricity but there is always room for some quirkiness.
Menu covers do not have to be a standard square or rectangle.
It does not have to be black or blue or brown or some other safe colour. The texture does not have to be matte. The menus inside also don’t have to toe the traditional line. There is enough room for experimentation and most people that dine out or hang out and party these days are welcoming of uniqueness in every aspect of hospitality, including menu covers.
Quirky menu covers can do more to your branding than you can imagine.
A quirky design will get people to talk. The patrons at your establishment will find an ice breaker, they will marvel at the experimentation and they would share the quirkiness online, with their friends and across social media. This will get people in your city and beyond to notice your brand, they would talk about you and there is an immense probability of substantial rise in footfall. It is unlikely that quirky menu covers will help you to become an international trending sensation on social media but the impact on branding would definitely be tangible.
Every restaurant needs to carve out a specialty for itself. It has a target audience and thus it has to cater to a niche. Very few places are frequented by people of all ages and from every socioeconomic background. Since a niche is unavoidable, you might as well cater to the target audience with a relevantly quirky menu cover.