Choose the Finest Menu Covers for your Wine List

menu covers

Your wine list demands the plushest menu covers. They should be the finest at your establishment, better than the menu covers used for foods and other beverages. We are not saying that the menu covers for the foods and other drinks should be of inferior quality but the one for your wine list should be superlative in every way. The material needs to be of premium quality, the build and design, the texture and the feel should be satiating and it should clearly stand out among the rest. It should not be loud in any manner. The presentation should be subtle but the establishment must make a branding statement with the choice of menu covers for the wine list.

Many restaurants and bars, pubs and clubs serve wine but they have a limited inventory. It is normal to wonder if a separate wine menu is necessary. If you don’t serve more than a handful of wines then there is no need to have a segregated menu. However, there is nothing wrong with a menu dedicated to wine only. This menu should not include beers, whiskeys and cocktails among other alcoholic beverages. Any place that has an expansive collection of wines should always have a dedicated menu for them. As far as the choice of material is concerned, there are some truly special options.

menu covers

Leather is often the de facto choice for wine menu covers.

You can opt for premium leather or you may go for faux pas leather. There are many variants of leatherette that can be just as elegant as leather but anyone who is familiar with different types of authentic and faux pas leathers will know the difference. You may also opt for original cork menu covers. There is faux pas cork as well. The substantial difference in price may be a compelling factor but do bear in mind the impact on branding. If you have some rare and expensive wines in your cellar and you intend to impress some connoisseurs, then the best option is to go for leather or cork menu covers for the wine list. Anything less would be a disservice to the prized collection of wine and also to the standard of hospitality you wish to uphold. Be equally attentive to the design, build and size as you would focus on the material and cost. Menu covers for a wine list should be nothing short of perfection.

Three Imperative Menu Covers for Fine Dining

There should be three distinct menus at any establishment that caters to fine dining. Upscale restaurants, pubs or clubs, lounges and cafes should have one food menu, one bar menu and one for specials. This special menu could be for the wine list in clubs or restaurants. It could be for desserts in cafes. Wine list should ideally be a separate menu and not included in the bar menu. Any place that serves a plethora of desserts, which is common for upscale restaurants, should have a dedicated menu for the same. It augurs well for branding to hand over distinct menus for foods and drinks. It is ideal to have one for appetizers or starters, one for the main course, one for dessert and one for the bar, excluding the wine list if it is extensive.

menu cover

Therefore, the three imperative menu covers for fine dining are for food, bistro and wine. Food menus can cost anywhere between five pounds and a hundred pounds. It may have one or two sides to as many as ten sides. You may have more sides if you need but those usually are tailored. Any special requirement is best served with a bespoke approach. Food menu covers can be as small as four inch wide and eight inch tall. They can be as wide as eleven inches and as tall as seventeen inches. The plethora of cuisines and the exact number of dishes you serve will influence the choice of the size, as you don’t want an unnecessarily heavy set with too many pages. It is better to opt for a larger sized menu when you are serving plenty of dishes.

Bistro menu covers are more reasonably priced than those for foods at fine dining establishments. You can spend anywhere from less than five pounds to twenty or thirty pounds and you can get some really amazing menu covers. You can have one, two, three or four sides. Any more pages and the menu may just be heavy. You need to work on the size then, just as is the case with food menu covers. Bistro menu covers are anywhere between four and nine inches wide and can be up to fourteen inches tall. There are some menu covers that are eleven inches by seventeen inches. You must choose a size that is most appropriate. Don’t opt for large menus and covers if the tables are reasonably small. The target audience and the ambience at the establishment will also influence your choice.

 

Restaurant Marketing through ‘Instagrammability’

instagrammable

Restaurant Marketing through ‘Instagrammability’

Instagram has taken the world by storm and is seeing users stop to snap objects and settings all over the place.  Across the world we are seeing people scour for anything remotely interesting to update their feed with. An exhibition in Taiwan has opened up called “Colour Gallery”. The gallery features 15 rooms with everyday settings, each with a different and unique hue. This is said to be an attempt to entice the heavy Instagram users of Taiwan to get snap happy and post pictures of each room.

Instagram has become a powerful marketing tool, perfect for showing your customers unique highlights of your restaurant that they may not have noticed, or maybe behind-the-scene shots that they wouldn’t know of unless shown. This exhibition proves that it is simple to design a concept that will get visitors taking pictures and sharing your company.

Instagrammable Branding

Incorporating interesting features in to your branding like Albert Cottage’s incredible printed menu covers created by Smart Hospitality Supplies: these covers have an unmistakably instagrammable intricate flower design all over, which is unlike anything that their customers have ever seen. Because of its unique design, their customers have taken to Instagram to share where they are with a picture of the unusually extravagant menu cover.

menu covers

The Budapest Cafe in Chengdu uses the same concept by creating quirky branding through their menus and printed extras by creating items that are open to interpretation and therefore, demand to be discussed. Because of these traits, which appear throughout the cafe, the venue is being shared all over the internet.

Instagrammable Food

Food Instagramming is nothing new, but it has brought itself into a whole new realm this year. Resource Magazine have released their ’12 most Instagrammable NYC Brunches’ list. This shows how powerful ‘Instagrammable food’ is as a marketing tool.

Edible charcoal saw a major boost last year being used in everything from pizza to smoothies to tooth paste. LA’s ‘ Little Damage Ice-cream Parlour caused a social media and press coverage frenzy when it revealed its black cone of ice cream.  Locals swarmed in to try the ice cream cone and share it on their own feed; whilst other restaurants, cafes and bars attempted to create the same hype with their own use of the black substance.

instagrammable

This has taught us that making food and design visually interesting isn’t just important for improving peoples first impressions of food and the establishment. Ensuring these elements are visually interesting makes them shareable, which opens your product and brand up for a huge amount of word-of-mouth marketing that is unachievable with other techniques. This makes you look contemporary, high quality and interesting at the same time.

So next time you are re-considering your interior design or new menu, consider what the Instagrammers might think – it may become the shining light of your business.