Choose the Finest Menu Covers for your Wine List

menu covers

Your wine list demands the plushest menu covers. They should be the finest at your establishment, better than the menu covers used for foods and other beverages. We are not saying that the menu covers for the foods and other drinks should be of inferior quality but the one for your wine list should be superlative in every way. The material needs to be of premium quality, the build and design, the texture and the feel should be satiating and it should clearly stand out among the rest. It should not be loud in any manner. The presentation should be subtle but the establishment must make a branding statement with the choice of menu covers for the wine list.

Many restaurants and bars, pubs and clubs serve wine but they have a limited inventory. It is normal to wonder if a separate wine menu is necessary. If you don’t serve more than a handful of wines then there is no need to have a segregated menu. However, there is nothing wrong with a menu dedicated to wine only. This menu should not include beers, whiskeys and cocktails among other alcoholic beverages. Any place that has an expansive collection of wines should always have a dedicated menu for them. As far as the choice of material is concerned, there are some truly special options.

menu covers

Leather is often the de facto choice for wine menu covers.

You can opt for premium leather or you may go for faux pas leather. There are many variants of leatherette that can be just as elegant as leather but anyone who is familiar with different types of authentic and faux pas leathers will know the difference. You may also opt for original cork menu covers. There is faux pas cork as well. The substantial difference in price may be a compelling factor but do bear in mind the impact on branding. If you have some rare and expensive wines in your cellar and you intend to impress some connoisseurs, then the best option is to go for leather or cork menu covers for the wine list. Anything less would be a disservice to the prized collection of wine and also to the standard of hospitality you wish to uphold. Be equally attentive to the design, build and size as you would focus on the material and cost. Menu covers for a wine list should be nothing short of perfection.

Have Different Menu Cover for Specific Occasions

menu covers

Many restaurants have one menu cover for food, another for drinks and perhaps one for desserts. Many restaurants have only one menu cover for everything they have to offer. Regardless of this variance, many places have some type of supplementary display to place special menus. You may have a dedicated menu cover for different offerings and you may use the same one throughout the year. Or, you can have a special menu cover for specific occasions.

menu covers

It is needless to mention that having different menu covers for specific occasions would cost you money. So it is absolutely normal for anyone to not consider such an option. Yet, the benefits may be able to convince you otherwise. There are places that have different types of menu covers for special occasions and they have reaped the rewards.

One of the immediate benefits is the impact on branding. Many restaurants invest in a substantial overhaul for special occasions, be it Christmas or New Year, Easter or St. Patrick’s Day, Valentine’s Day or Mother’s Day among others. These changes in décor, menus and perhaps freebies incur a cost. These expenses are seen as investments that reap rewards. These initiatives are often deemed imperative for branding, to stay relevant on these days and to have more people walk in to partake in the celebrations. The same can be achieved with a special menu cover for specific occasions.

A special menu cover will actually go beyond branding.

 

It shows that the restaurant cares for the occasion and is willing to take an extra step to make the customers feel special. Everyone knows that restaurants deck up for special occasions to make the dining experience a bit more memorable. It is all about having fun, feeling special and cared for, indulging in a different experience than usual and spending some quality time with family and friends. A special menu cover will make patrons feel special.

Many special occasions have meticulously curated menus. From lavish brunches to themed dinners, the spectrum of possibility is fascinating. Just as you would have a sought after menu, it is only fitting that such a menu is presented with a special menu cover. Such types of menu cover can always be reused. You don’t need to invest in one new menu cover for every occasion and you certainly don’t need to discard one after using it for a day. You can keep using them for more than one occasion for several years.

Conduct a Real Side-by-Side Comparison of Different Types of Menu Cover

There are many ways you can shop for menu cover for your restaurant, bar, pub, hotel or club. You can go online and browse as many stores as you want. You can physically shop for menu cover. You can contact an expert and schedule an appointment, either at their office or at your establishment. Whichever approach suits you is fine but you should know the importance of conducting a side-by-side comparison of different types of menu cover. We are not talking about virtual comparisons. We cannot stress enough on the importance of a real assessment, preferably at your restaurant, bar, pub or hotel.

menu covers

You can conveniently compare different types of menu cover online.

You can study the pros and cons of various materials. You can gauge the difference in sizes and shapes. You can also get a fair idea of how the texture would actually be. These virtual comparisons are great because you can check innumerable designs in minutes and use available tools to sift through the ever expanding inventory of menu cover of multiple brands. What the virtual comparisons don’t help you with is an actual assessment. This is because the menu cover will have to complement the setting you have at your business. This can be ascertained only when you conduct a real side-by-side comparison.

Let us presume you are sorted as far as the material is concerned. You have decided that leather will be the best material. It could be one of the other popular materials as well. Now consider the actual colour and texture of the menu cover. You will have a certain ambience, a particular décor and you would want to have a menu cover that complements everything about your place. Would the colour and the texture that you have liked online be really complementary? Would it truly accentuate the dining or clubbing experience of your patrons?

An actual assessment, wherein you can hold different types of menu cover in your hand, place them on the tables and check out how they look, get your employees to try them out as customers, will tell you if they are an optimum fit. This assessment may not be possible with every vendor or supplier. But it can be the key difference between choosing something you may rue later and picking a design, material, colour and texture that will truly enhance the setting at your place and actually enhance the branding of your business.

Three Imperative Menu Covers for Fine Dining

Menu Covers

There should be three distinct menus at any establishment that caters to fine dining. Upscale restaurants, pubs or clubs, lounges and cafes should have one food menu, one bar menu and one for specials. This special menu could be for the wine list in clubs or restaurants. It could be for desserts in cafes. Wine list should ideally be a separate menu and not included in the bar menu. Any place that serves a plethora of desserts, which is common for upscale restaurants, should have a dedicated menu for the same. It augurs well for branding to hand over distinct menus for foods and drinks. It is ideal to have one for appetizers or starters, one for the main course, one for dessert and one for the bar, excluding the wine list if it is extensive.

 

Menu Covers

 

Therefore, the three imperative menu covers for fine dining are for food, bistro and wine. Food menus can cost anywhere between five pounds and a hundred pounds. It may have one or two sides to as many as ten sides. You may have more sides if you need but those usually are tailored. Any special requirement is best served with a bespoke approach. Food menu covers can be as small as four inch wide and eight inch tall. They can be as wide as eleven inches and as tall as seventeen inches. The plethora of cuisines and the exact number of dishes you serve will influence the choice of the size, as you don’t want an unnecessarily heavy set with too many pages. It is better to opt for a larger sized menu when you are serving plenty of dishes.

Bistro menu covers are more reasonably priced than those for foods at fine dining establishments. You can spend anywhere from less than five pounds to twenty or thirty pounds and you can get some really amazing menu covers. You can have one, two, three or four sides. Any more pages and the menu may just be heavy. You need to work on the size then, just as is the case with food menu covers. Bistro menu covers are anywhere between four and nine inches wide and can be up to fourteen inches tall. There are some menu covers that are eleven inches by seventeen inches. You must choose a size that is most appropriate. Don’t opt for large menus and covers if the tables are reasonably small. The target audience and the ambience at the establishment will also influence your choice.

Three Imperative Menu Covers for Fine Dining

There should be three distinct menus at any establishment that caters to fine dining. Upscale restaurants, pubs or clubs, lounges and cafes should have one food menu, one bar menu and one for specials. This special menu could be for the wine list in clubs or restaurants. It could be for desserts in cafes. Wine list should ideally be a separate menu and not included in the bar menu. Any place that serves a plethora of desserts, which is common for upscale restaurants, should have a dedicated menu for the same. It augurs well for branding to hand over distinct menus for foods and drinks. It is ideal to have one for appetizers or starters, one for the main course, one for dessert and one for the bar, excluding the wine list if it is extensive.

menu cover

Therefore, the three imperative menu covers for fine dining are for food, bistro and wine. Food menus can cost anywhere between five pounds and a hundred pounds. It may have one or two sides to as many as ten sides. You may have more sides if you need but those usually are tailored. Any special requirement is best served with a bespoke approach. Food menu covers can be as small as four inch wide and eight inch tall. They can be as wide as eleven inches and as tall as seventeen inches. The plethora of cuisines and the exact number of dishes you serve will influence the choice of the size, as you don’t want an unnecessarily heavy set with too many pages. It is better to opt for a larger sized menu when you are serving plenty of dishes.

Bistro menu covers are more reasonably priced than those for foods at fine dining establishments. You can spend anywhere from less than five pounds to twenty or thirty pounds and you can get some really amazing menu covers. You can have one, two, three or four sides. Any more pages and the menu may just be heavy. You need to work on the size then, just as is the case with food menu covers. Bistro menu covers are anywhere between four and nine inches wide and can be up to fourteen inches tall. There are some menu covers that are eleven inches by seventeen inches. You must choose a size that is most appropriate. Don’t opt for large menus and covers if the tables are reasonably small. The target audience and the ambience at the establishment will also influence your choice.

 

Menu Covers

menu covers

Inside information to help you effectively market your restaurant

It isn’t at all difficult to imagine business owners from all industries and from all markets to agree that the most competitive, the most cutthroat, and the most difficult to succeed industry is the restaurant industry – and honestly, it isn’t even close.

There are competitors crashing in on you from all sides, looking for ways to steal your business – and your livelihood – and just as soon as you think you have come out on top of the local competition new competitors pop up in the cycle starts all over again.

This is why you have to be incredibly sappy, incredibly strategic, and incredibly focused on it comes time to build and grow your business. You need to use the inside information below to maximize your marketing opportunities – and hopefully the tips and tricks we include below help you do exactly that!

menu covers

Your menu covers are a great untapped resource

The menu covers that you have protecting your actual menus can be a fantastic place to market your business, giving you the opportunity to advertise specials, prominently display HD photographs of your food and drinks, or even to leave messages to your guests that sometimes from other prominent guests – to get them excited and enthused about the experience they are about to have. Do not let your menu covers remain “plain Jane”.

Take advantage of loyalty programs

Loyalty programs are one of the simplest and most straightforward ways to build and promote your restaurant, but it’s amazing how many businesses do not take advantage of what is essentially “free money”. You’ll want to modernize your loyalty program as much as possible – it’s best if you can tie it into a digital application that includes reviews and menu items from your restaurant – but you absolutely have to have one of these in place.

Master the realm of online and mobile marketing

According to restaurant industry reports, more and more customers are reporting that they discovered new restaurants with mobile searches, mobile targeted advertising, and online review platforms – which means you need to make sure that these elements are a huge part of your business. You want to divert resources to these platforms, you want to make sure that the bulk of your advertising spend is done through these online channels, and you need to make sure that you are maximizing all of this digital real estate space as much as possible to build and grow your business.

Restaurant Marketing through ‘Instagrammability’

instagrammable

Restaurant Marketing through ‘Instagrammability’

Instagram has taken the world by storm and is seeing users stop to snap objects and settings all over the place.  Across the world we are seeing people scour for anything remotely interesting to update their feed with. An exhibition in Taiwan has opened up called “Colour Gallery”. The gallery features 15 rooms with everyday settings, each with a different and unique hue. This is said to be an attempt to entice the heavy Instagram users of Taiwan to get snap happy and post pictures of each room.

Instagram has become a powerful marketing tool, perfect for showing your customers unique highlights of your restaurant that they may not have noticed, or maybe behind-the-scene shots that they wouldn’t know of unless shown. This exhibition proves that it is simple to design a concept that will get visitors taking pictures and sharing your company.

Instagrammable Branding

Incorporating interesting features in to your branding like Albert Cottage’s incredible printed menu covers created by Smart Hospitality Supplies: these covers have an unmistakably instagrammable intricate flower design all over, which is unlike anything that their customers have ever seen. Because of its unique design, their customers have taken to Instagram to share where they are with a picture of the unusually extravagant menu cover.

menu covers

The Budapest Cafe in Chengdu uses the same concept by creating quirky branding through their menus and printed extras by creating items that are open to interpretation and therefore, demand to be discussed. Because of these traits, which appear throughout the cafe, the venue is being shared all over the internet.

Instagrammable Food

Food Instagramming is nothing new, but it has brought itself into a whole new realm this year. Resource Magazine have released their ’12 most Instagrammable NYC Brunches’ list. This shows how powerful ‘Instagrammable food’ is as a marketing tool.

Edible charcoal saw a major boost last year being used in everything from pizza to smoothies to tooth paste. LA’s ‘ Little Damage Ice-cream Parlour caused a social media and press coverage frenzy when it revealed its black cone of ice cream.  Locals swarmed in to try the ice cream cone and share it on their own feed; whilst other restaurants, cafes and bars attempted to create the same hype with their own use of the black substance.

instagrammable

This has taught us that making food and design visually interesting isn’t just important for improving peoples first impressions of food and the establishment. Ensuring these elements are visually interesting makes them shareable, which opens your product and brand up for a huge amount of word-of-mouth marketing that is unachievable with other techniques. This makes you look contemporary, high quality and interesting at the same time.

So next time you are re-considering your interior design or new menu, consider what the Instagrammers might think – it may become the shining light of your business.