Menu Covers

menu covers

Inside information to help you effectively market your restaurant

It isn’t at all difficult to imagine business owners from all industries and from all markets to agree that the most competitive, the most cutthroat, and the most difficult to succeed industry is the restaurant industry – and honestly, it isn’t even close.

There are competitors crashing in on you from all sides, looking for ways to steal your business – and your livelihood – and just as soon as you think you have come out on top of the local competition new competitors pop up in the cycle starts all over again.

This is why you have to be incredibly sappy, incredibly strategic, and incredibly focused on it comes time to build and grow your business. You need to use the inside information below to maximize your marketing opportunities – and hopefully the tips and tricks we include below help you do exactly that!

menu covers

Your menu covers are a great untapped resource

The menu covers that you have protecting your actual menus can be a fantastic place to market your business, giving you the opportunity to advertise specials, prominently display HD photographs of your food and drinks, or even to leave messages to your guests that sometimes from other prominent guests – to get them excited and enthused about the experience they are about to have. Do not let your menu covers remain “plain Jane”.

Take advantage of loyalty programs

Loyalty programs are one of the simplest and most straightforward ways to build and promote your restaurant, but it’s amazing how many businesses do not take advantage of what is essentially “free money”. You’ll want to modernize your loyalty program as much as possible – it’s best if you can tie it into a digital application that includes reviews and menu items from your restaurant – but you absolutely have to have one of these in place.

Master the realm of online and mobile marketing

According to restaurant industry reports, more and more customers are reporting that they discovered new restaurants with mobile searches, mobile targeted advertising, and online review platforms – which means you need to make sure that these elements are a huge part of your business. You want to divert resources to these platforms, you want to make sure that the bulk of your advertising spend is done through these online channels, and you need to make sure that you are maximizing all of this digital real estate space as much as possible to build and grow your business.

Restaurant Marketing through ‘Instagrammability’


Restaurant Marketing through ‘Instagrammability’

Instagram has taken the world by storm and is seeing users stop to snap objects and settings all over the place.  Across the world we are seeing people scour for anything remotely interesting to update their feed with. An exhibition in Taiwan has opened up called “Colour Gallery”. The gallery features 15 rooms with everyday settings, each with a different and unique hue. This is said to be an attempt to entice the heavy Instagram users of Taiwan to get snap happy and post pictures of each room.

Instagram has become a powerful marketing tool, perfect for showing your customers unique highlights of your restaurant that they may not have noticed, or maybe behind-the-scene shots that they wouldn’t know of unless shown. This exhibition proves that it is simple to design a concept that will get visitors taking pictures and sharing your company.

Instagrammable Branding

Incorporating interesting features in to your branding like Albert Cottage’s incredible printed menu covers created by Smart Hospitality Supplies: these covers have an unmistakably instagrammable intricate flower design all over, which is unlike anything that their customers have ever seen. Because of its unique design, their customers have taken to Instagram to share where they are with a picture of the unusually extravagant menu cover.

menu covers

The Budapest Cafe in Chengdu uses the same concept by creating quirky branding through their menus and printed extras by creating items that are open to interpretation and therefore, demand to be discussed. Because of these traits, which appear throughout the cafe, the venue is being shared all over the internet.

Instagrammable Food

Food Instagramming is nothing new, but it has brought itself into a whole new realm this year. Resource Magazine have released their ’12 most Instagrammable NYC Brunches’ list. This shows how powerful ‘Instagrammable food’ is as a marketing tool.

Edible charcoal saw a major boost last year being used in everything from pizza to smoothies to tooth paste. LA’s ‘ Little Damage Ice-cream Parlour caused a social media and press coverage frenzy when it revealed its black cone of ice cream.  Locals swarmed in to try the ice cream cone and share it on their own feed; whilst other restaurants, cafes and bars attempted to create the same hype with their own use of the black substance.


This has taught us that making food and design visually interesting isn’t just important for improving peoples first impressions of food and the establishment. Ensuring these elements are visually interesting makes them shareable, which opens your product and brand up for a huge amount of word-of-mouth marketing that is unachievable with other techniques. This makes you look contemporary, high quality and interesting at the same time.

So next time you are re-considering your interior design or new menu, consider what the Instagrammers might think – it may become the shining light of your business.